Our client, a brand specializing in high-end beauty care, recognized internationally for its exclusive care products. The company targets customers looking for excellence and innovation in the field of luxury cosmetics.
Project
Customer category
Project context
EIGHT was asked to take over the technical management of the brand’s online store, following complications encountered.
The website required upgrading, both in terms of functionality and security.
The priority was to ensure rigorous maintenance to guarantee the stability of the platform while making the necessary adjustments to optimize performance.
Challenge
The website had been designed in a complex manner, with several bespoke developments which posed difficulties in terms of maintenance and updates.
EIGHT had to review existing configurations, make technical improvements and ensure that the website remained operational without interruptions, particularly during periods of high commercial activity.
The main challenge was to restructure past developments while keeping the online store accessible to a demanding clientele.
Aims
Optimize the online store to improve performance and user experience.
Strengthen site security to protect customer data and ensure compliance with current standards.
Ensure proactive maintenance, including regular updates and continuous monitoring of systems.
Simplify the management of online marketing campaigns, in order to facilitate the organization of promotions and product launches.
Thanks to EIGHT’s interventions, the online store has benefited from a notable improvement in performance and enhanced stability.
Technical issues have been resolved and the platform is now better suited to business needs.
Marketing campaigns could be managed more efficiently, offering greater flexibility during product launch periods, while ensuring a user experience that meets standards.
