E-commerce has become an essential lever for companies of all sizes and in all sectors.
By 2024, global e-commerce sales are expected to reach $6,800 billion, representing almost 22% of total retail sales. In this context, having the right platform for your needs is crucial if you are to capitalize on this boom.
Among the many solutions available on the market, some stand out for their flexibility, functionality and ability to adapt to specific business needs.
EIGHT has established itself as a trusted player in the design and implementation of ambitious e-commerce projects, whether for luxury goods, industry, cosmetics or other sectors (online reservations, auctions, etc.).
Here’s an overview of the main platforms: WooCommerce, Magento, Prestashop, Sylius, and possible Odoo integration in headless mode.
WooCommerce: simple for flexible projects
WooCommerce
WooCommerce, a WordPress extension, is now the most widely used e-commerce solution in the world, accounting for almost 40% of market share. It’s an ideal option for companies looking for a flexible solution, particularly suited to small and medium-sized businesses or projects requiring a showcase site combined with a store.
Benefits :
- Simple installation and low costs
- Wide choice of plugins for site customization
- Excellent SEO compatibility
Drawbacks :
- Less suitable for large product volumes or high-traffic sites
- Performance may require technical optimization
Magento: the power for ambitious projects
Magento
Magento is a solution renowned for its robustness and ability to manage complex product catalogs. Used by brands such as Coca-Cola and Nike, it is particularly well suited to e-commerce sites with high volumes of traffic and transactions.
Benefits :
- Advanced product and promotional management
- Integrated multilingual and multi-boutique functionalities
- Virtually unlimited customization thanks to its modular architecture
Drawbacks :
- Requires advanced technical skills
- Higher cost, especially for the enterprise version
Prestashop: the right balance
Prestashop
A European solution, Prestashop is acclaimed for its ease of use and ability to adapt to a variety of projects. It powers more than 300,000 stores worldwide, and offers an attractive alternative for companies looking for an intuitive solution.
Benefits :
- User-friendly, easy-to-learn interface
- Active community for ongoing support
- Powerful multilingual options
Drawbacks :
- Some features require the purchase of add-on modules
- Less robust than Magento for large projects
- Recommended for medium-sized companies seeking a good compromise between cost and performance
Sylius: innovation made to measure
Sylius
Sylius is an up-and-coming solution, designed to meet the expectations of companies looking for a fluid, modern user experience. Its modular structure makes it an excellent choice for projects requiring a high degree of customization.
Benefits :
- Modern, responsive interface
- Easy integration with third-party tools
- Optimized for performance and SEO
Drawbacks :
- Fewer ready-to-use modules than more established solutions such as Prestashop or Magento
- Sometimes requires custom development for specific functionalities, which can increase costs and time-to-market
- Recommended for innovative projects requiring a lightweight, high-performance platform
Odoo: an integrated, scalable approach
Odoo
Odoo is known as a complete ERP (Enterprise Resource Planning), but it can also be used to create e-commerce sites thanks to its headless approach. In other words, it separates the front-end (what the user sees) from the back-end (data management), enabling optimal customization.
Benefits :
- Direct integration with business processes: inventory management, CRM, logistics, etc.
- Maximum flexibility thanks to modular architecture.
- Suitable for both small and large companies.
Drawbacks :
- Complex implementation, requiring advanced technical skills for optimal configuration.
- Potentially high integration costs, especially for companies not already using Odoo as their ERP.
- Recommended for complex projects where e-commerce needs to be integrated directly into internal workflows.
How do I choose the right solution?
To choose the right platform, it’s essential to evaluate several criteria :
- Catalog size : how many products will you be offering?
- Budget : do you want to keep costs down, or invest in a robust, scalable solution?
- Target audience : are your customers local, international or B2B?
- Business specificities : do you need specific functionalities, such as workflow management or internal process automation?
Par exemple, dans le secteur du luxe, la gestion des images haute résolution et des catalogues multilingues est souvent essentielle, ce qui rend Magento ou Odoo particulièrement adaptés.
À l’inverse, pour une boutique de cosmétiques qui souhaite une mise en ligne rapide et un budget limité, WooCommerce ou Prestashop peuvent suffire.
Some figures to guide you
-
53% of consumers abandon a site if it takes more than 3 seconds to load.
- Well-optimized platforms for SEO can increase organic traffic by 30-50% in a year.
- Businesses using headless integration saw an average 15% increase in conversions due to a better user experience.
EIGHT’s expertise in the design and management of e-commerce projects
Our approach is based on a proven methodology, which ensures the success of each project, whatever its complexity or sector of application:
Strategic analysis and definition of needs:
We start by understanding your business challenges, your target customers and your growth objectives.
Result: a tailor-made solution that precisely meets your expectations.
Choice of the appropriate platform:
Depending on the specificities of your project, we select the technology that will maximize your return on investment. Result: a solid infrastructure, capable of evolving with your ambitions.
Development and customization:
Thanks to our mastery of technical tools, we create efficient platforms, optimized for SEO, and adapted to your brand image.
Result: an ergonomic, fast and aesthetically consistent site with your values.
Integration and automation of business flows:
With Odoo Headless, for example, we integrate your e-commerce directly into your internal processes (inventory management, logistics, CRM).
Result: a more fluid organization and significant productivity gains.
Continuous optimization and post-launch support:
We stay at your side after going live to ensure maintenance, monitor performance and implement continuous improvements.
Result: a site that is always competitive, capable of meeting new user expectations.
Solid references in demanding sectors
We have had the honor of collaborating with companies from varied sectors, all characterized by their high standards:
- Luxury: management of multilingual catalogs, highlighting of products with high definition visuals, and integration of seamless customer journeys.
- Industry: development of robust solutions for complex flows, including inventory management and product configurators.
- Cosmetics: creation of stores optimized for SEO and adapted to current consumer trends.
- Other sectors: implementation of personalized solutions to meet specific needs, such as B2B or marketplaces.
Concrete, measurable and ROI-oriented results
Thanks to our expertise and methodology, we have enabled our clients to obtain significant results:
- 40% increase in organic traffic thanks to SEO-optimized platforms.
- Conversion rate up 25% thanks to user experiences designed for each target.
- Reduction of operational costs by up to 20% thanks to the integration of automated solutions.
Why choose EIGHT for your e-commerce projects?
- Multi-technology expertise: we do not offer a single solution, but one that corresponds to your objectives.
- Strategic support: we guide you at each stage, from initial reflection to post-launch optimization.
- A results-centered approach: our projects are oriented towards performance and return on investment.
- With EIGHT, your e-commerce project is not limited to a simple online store: it is a global solution, designed to support and accelerate your growth.
In conclusion…
Each e-commerce project is unique and requires a tailor-made approach. Whether you are in luxury, industry, fashion or cosmetics, solutions like WooCommerce, Magento, Prestashop, Sylius or Odoo can meet a variety of needs. The main thing is to clearly define your priorities and choose the platform that will effectively support your growth.
Professional support can make a difference in maximizing your return on investment and guaranteeing the success of your online project.