Our client, a Swiss bank, offers varied services ranging from wealth management to banking solutions for individuals and businesses. The institution is recognized for its security, reliability and tailor-made approach towards an international clientele.
Project
Customer category
Project context
EIGHT was mandated to write and insert content on the bank’s website, in addition to improving the user experience (UX) of the specific customer area.
The project aimed to make the website more intuitive and accessible, with information easier for users to find, while ensuring compliance with strict banking compliance standards.
Challenge
We had to ensure the insertion of content while respecting the regulatory and technical constraints of the banking sector.
It was important to structure the information clearly for better accessibility.
At the same time, the user experience had to be improved to guarantee simplified access to banking services, in order to facilitate navigation for individual customers.
Aims
Write and insert content adapted to the bank’s customers, while respecting regulatory requirements.
Optimize the user experience by simplifying access to services in the private customer area.
Improve navigation for intuitive use of the website.
The writing and insertion of content made the website more informative and easy to use for individual customers.
UX optimization helped improve navigation, making services easier to use.
