Carugati Geneva & Dubai
Carugati Geneva is a luxury car dealer, recognized for its selection of high-end vehicles. With the opening of his concession in Dubai, Carugati aims to respond to a prestigious clientele in the Middle East, while retaining their standards of excellence which made its fame in Geneva.
Project
Customer category
Project context
As part of Carugati’s expansion in Dubai, the company wanted a complete technical redesign of its website, by centralizing catalog for its two concessions, Geneva and Dubai.
The website was to offer a high-end user experience, consistent with the luxury image of Carugati.
In addition, the launch in Dubai required the creation of visuals for a communication campaign aimed at promoting the concession in emblematic places such as the Citywalk.
Challenge
The integration of Pimcore made it possible to ensure centralized management of vehicle stocks between the two locations, with an optimization of performance and multilingual management (French, English, Arab) adapted to the markets of Geneva and Dubai.
Aims
Technical redesign of the website, centralizing the catalogs between Geneva and Dubai.
Creation of visuals for the Dubai concession campaign, suitable for Citywalk.
The new website has effectively managed vehicle stocks between Geneva and Dubai, centrally.
The website now offers facilitated multilingual management.
The communication campaign for the Dubai concession was a success, with striking visuals deployed in strategic places such as Citywalk, thus strengthening Carugati’s visibility on the luxury market in Dubai.
